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How to use social media monitoring for a product launch
Earlier this year Barclays launched a mobile banking application called PingIt. In the days following the launch, Barclays made significant changes to the app as a result of real-time social media...
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Choosing a social media monitoring tool
Social media monitoring is an increasingly important activity for any large organisation, but choosing a monitoring tool is a difficult decision. To help identify the key factors and questions to...
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Is sentiment analysis useful?
Nearly all social media monitoring tools offer sentiment analysis, but is it actually useful? The short answer is yes, but only if you get smart with the data. During our recent social media monitoring...
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6 Examples of Social Media Crises: What can we learn?
It is not uncommon for a large company to have to deal with a social media crisis and some handle them better than others. We recently hosted a webinar on How to Effectively Manage a Social Media...
View Article4 Simple Steps for Managing Your Reputation on Social Media
Let me ask you some questions. Do you keep a list of the people who have access to your corporate Twitter account? Do you change your account passwords regularly? Have you set in place clear...
View ArticleSocial Media ROI Depends on the “Maturity” of Your Approach
During the social media monitoring training course that I hosted in London last Thursday with Marshall Sponder (@webmetricsguru), he suggested an interesting approach to the question of social media...
View ArticleNew Report: Corporate Blogging Declines while Monitoring Stalls
A report out this week from the Society for New Communications Research trupeted the headline “Blogging Declines as Newer Tools Rule“. As a social media blogger, it attracted my attention. It turns out...
View ArticleHow Innocent topped the Social Brands 100
Brandwatch and Headstream launched their Social Brands 100 earlier this week. The report seeks to identify the brands that are leading in their use of social media. This is not a case of who has the...
View ArticleThe 4Seven Experiment: Using Social Buzz to Create a TV Schedule
4Seven, the newest channel from Channel 4 – which launched on the 4th July – picks what should be aired based on which programmes have created the most active discussion on social networks, forums and...
View ArticleSocial Media Measurement and Monitoring
The UK’s #1 monitoring and measurement event. The two day training workshop and conference will cover topics such as choosing the right metrics, creating a measurement framework, sentiment analysis,...
View ArticleHow to use social media monitoring for a product launch
Earlier this year Barclays launched a mobile banking application called PingIt. In the days following the launch, Barclays made significant changes to the app as a result of real-time social media...
View ArticleThe Story of #Measure13 (part 1)
Here at Our Social Times, we’re very proud to have hosted Social Media Measurement and Monitoring 2013 for the third year. The feedback we’ve received has been incredible, so thank you to our sponsors,...
View ArticleCustomer Service is changing the Social Media Monitoring industry
PR and Marketing departments have been using social media monitoring for for some time, but new research shows that customer service is rapidly catching up. 73% of companies identified Customer Service...
View ArticleSocial Media Monitoring for The Finance Industry
Last week we hosted a webinar on Social Media Monitoring for the Finance Industry. There were some fascinating debates and lots of practical examples of how banks, credit unions and insurance companies...
View ArticleHow to Identify Psychopaths on Twitter
Social media users tend to reveal a lot more about themselves than they realise. A look at your Facebook profile can reveal a lot about your personality, and academic studies suggest that you can get...
View ArticleWhitepaper: Social Media Monitoring for Customer Service
We’ve teamed up with social intelligence and engagement platform, Sentiment, to produce an in-depth Whitepaper – Social Media Monitoring for Customer Service. The report is designed to offer useful...
View ArticleRethinking the Connected Marketing Future – Part Five
In the final post in our series about Connected Marketing, we're revisiting a selection of predictions made back in 2005 on social media monitoring and social media measurement. We're asking you to...
View Article10 Steps to Social Customer Service Success
Only 36% of consumers that make a customer service enquiry via social media report having their issue solved quickly and effectively. This new infographic from Sentiment identifies 10 steps that brands...
View ArticleThe Big Brand Twitter Chat and Social Media Listening
Last week saw an amusing, engaging, surprising and sometimes shocking interaction between Tesco Mobile, Yorkshire Tea, Jaffa Cakes and other well-known UK brands. At its peak the conversation included...
View Article10 Lessons that social can learn from traditional customer service
The rise of social media has created an urgency for brands to become better at engaging with customers. And yet - brands have been talking to us on the telephone, via email and web-chat for decades....
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